About Us

Founded in 1952 by triple Wimbledon champion Fred Perry, our brand stands at the intersection of sportswear and streetwear, embodying British heritage with a contemporary edge. Recognized worldwide for the iconic laurel wreath logo, Fred Perry represents timeless style, quality craftsmanship, and a deep connection to music and youth subcultures.

Originally created as a functional tennis shirt, the Fred Perry polo quickly transcended its sporting roots to become a global symbol of individuality and rebellion. Worn by everyone from athletes to musicians, artists, and fashion enthusiasts, it bridges generations while evolving with modern trends.

At Fred Perry, we believe in creating clothing that is both practical and stylish, blending classic silhouettes with bold innovation. Each piece tells a story, honoring our rich history while celebrating the diverse cultures that have embraced our brand over the decades.

Fred Perry is more than just a label—it’s a lifestyle. A legacy. A mark of authenticity and self-expression.

Wear the laurel wreath. Wear the legacy.